To launch Medibank's pet insurance, we have engaged Australia's most loved veterinarian and TV personality Chris Brown to lead pets from Australia to stand up and demand for proper care. The "petvolution" campaign involves social pages from Felipe the pooch and Zsa Zsa the Siamese as well as above the line outdoor, press and social pages from the petvolution leader himself. As you can imagine the photography part of the campaign was chaos but fun involving about 20 dogs and cats of all sizes.