Red Energy's "We're living energy" campaign includes a 60 sec TVC, outdoor/print and a whole lot of collaterals as well as utility bill design. Working with photographer Jamie Macfadyen the entire campaign is made using traditional stop motion techniques, combined with a lot of light drawing from an array of torches, giving the clunky, hand made finish to the pieces. Music was specially composed by the talented Elliot Grigg.
Once a year, Connex (a Melbourne train operator) donates part of its ticket sales to Peter Mac,a Cancer Centre seeking cures for cancers. To promote the day, we spelt out the message with the widely recognized Connex tickets.
Connex also agreed to donate AU$1 for every message submitted to a micro site we created. By allowing large numbers of people to add their story to part of each letter, the wider community could help Peter Mac, even if they can't take a train on the designated day.
The campaign includes TVC, outdoor, print, point of sale and digital.
Kmart 2013 "We make low prices irresistible" homeware and christmas campaigns. The products are the main heroes in this campaign. They are celebrated in a fun way and prompts you to look at them differently. The TVCs are shot by Dale Oates and Alex Smith respectively.
Skills Victoria (Vic Gov) wanted to encourage Australians to upskill for job security. Using a simple device (the paper) we brought to life a TVC and a print campaign.
Jasu.com is Australia's first shopping site to launch with a Klout gating. It is a unique eCmmerce experience that leverages the brand’s passion for magazine style format, using social influencers/bloggers to market the brand. 6 of Australia's most influential fashion bloggers were chosen as "curators" for the brand. A fashion shoot in Broome provided the content for the launch. Digital advertising and social media supported the campaign.
To launch Medibank's pet insurance, we have engaged Australia's most loved veterinarian and TV personality Chris Brown to lead pets from Australia to stand up and demand for proper care. The "petvolution" campaign involves social pages from Felipe the pooch and Zsa Zsa the Siamese as well as above the line outdoor, press and social pages from the petvolution leader himself. As you can imagine the photography part of the campaign was chaos but fun involving about 20 dogs and cats of all sizes.
My personal interest in art has led me to a fun collaboration pop up project in Melbourne. Over the span of 3 months, Melbournians would join Pop M'art's painting sessions at locations only revealed the week before. For a minimum fee, they were given a canvas and free materials to paint. At the end of the 3 month period, an all star event has been organised where the artists got together to auction off their art in support of the Lighthouse Foundation. I had fun working on the branding, website design, social media and closing party concepts.
Working with Grey and Bulla Australia, we worked on the social campaign for Cloud 9 Frozen Yoghurt. Cloud 9 frozen yoghurt was launched into space and the journey was documented by 9 of Australia's top social influencers. As well as engaging social influencers to spread the word through their blogs and social network, we created engaging content using Pinterest/Instagram hashtag takeovers.
Brown Brothers were launching their mini bottles to appeal to the younger market. We came up with a campaign that is all about that small moments in life that needs to be remembered and celebrated. As well as print ads, an Instagram/facebook/microsite competition idea also formed the campaign to encourage followers to submit their most beautiful mini moments in life. The winners get to see their work as special edition bottle wraps.