Jasu.com is Australia's first shopping site to launch with a Klout gating. It is a unique eCmmerce experience that leverages the brand’s passion for magazine style format, using social influencers/bloggers to market the brand. 6 of Australia's most influential fashion bloggers were chosen as "curators" for the brand. A fashion shoot in Broome provided the content for the launch. Digital advertising and social media supported the campaign.